Popular What Is A General Business Plan Collections - Airport business plan 15 determine 2-2: number one planning documentsâinterrelationships at the same time as determine 2-2 depicts the interrelationships a number of the number one making plans files, now not each airport will have all three files. If a strategic plan does now not exist, a marketing strategy can drive a master plan. If a marketing strategy does no longer exist, a strategic plan can pressure a grasp plan. In flip, a grasp plan aï¬ects the strategic and enterprise plans. Every time a making plans file is being introduced or updated, all different making plans documents must also be reviewed to make sure alignment most of the plans. It is not necessary to have a strategic plan or a master plan to have a marketing strategy. However, a imaginative and prescient declaration, swot evaluation, and long-time period strategic desires (which are typically part of the strategic plan) also are vital in growing a marketing strategy. If these elements exist and are modern-day, these factors may be included into the business plan. If these elements do no longer exist, or are previous, the worksheets furnished in chapter 4 can be used to assist create or update those elements. The survey of standard aviation airports carried out for the development of this guidebook revealed that the most not unusual making plans report is a master plan or alp (94), observed by way of a strategic plan (fifty four), and then with the aid of a business plan (25). While the survey outcomes indicated that one-sector of the respondent airports have a marketing strategy, the observe-up interviews discovered that the number can be an awful lot smaller, with only a few popular aviation airports simply having an âairport marketing strategyâ as deï¬ned in the survey questionnaire. ?¢imaginative and prescient announcement â¢swot analysis â¢internal evaluation â¢external assessment â¢strategic dreams (and finances) strategic plan â¢mission, imaginative and prescient, and values statements â¢business desires, goals, and action plans (within practical regions) â¢airport and marketplace â¢organization â¢operations â¢advertising â¢aviation merchandise, offerings, and facilities â¢monetary â¢budgets marketing strategy â¢inventory â¢current situations â¢forecasts â¢call for/capability evaluation â¢environmental â¢ideas, options, and cip â¢improvement (infrastructure) goals (and price range) grasp plan or alp.