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Media strom: « we stay conscious…so you can sleep higher » this observe concentrates at the advertising plan of the greek organization media strom s.A (athenian mattresses enterprise) and the development of a brand new product in a brand new market: inside the case of product diversification via innovation. This document reviews and evaluates the advertising and marketing plan of a widely known and mounted business, media strom s.A and recommends an opportunity advertising strategy for the needs of product diversification method. We look at this proposition alongside with the continued advertising plan of the corporation, as a one to one session technique. The paper attempts an ordinary evaluation of the present day marketplace, the competition and the impacts of the external surroundings. Furthermore, affords the employer‟s competencies and inner techniques, highlighting the strengths and possibilities of the company. The answer proposed by using this paper actions to the sector of product innovation (product case: sound asleep pillow more advantageous with internal speakers with connector for smartphones), in order that it located as an inspirational product with one-of-a-kind nice and technological feature. It particularly consciousness on introducing a cutting-edge relaxing sleep session to the consumer, which gives low priced bed and sleep-associated merchandise to younger center age agencies of people with concerns over generation and luxury. The stated objective here, regarding charge evaluation, is that the above product class must attain 1/10 of the general sales of the organization, with nearby targeting of the western societies, which might be greater technologically superior and innovation friendly. Supporting the above point out, the introduced earnings margins are predicted to be small with a rising ongoing trend, in the first semester of the launching process. But because the meeting product line grows in numbers and manufacturing revel in, the business earnings will collect because it turns into a typical business carrier, ensuring the smoothing among marketing and manufacturing facility operations. Business enterprise profile: media strom changed into hooked up in 1967 from the brothers john and nick niarchos, aiming to provide mattresses that improve the nice of sleep and set new standards in the marketplace. It's miles idea to be the no.1 employer within the bed industry, having a presence in the field for over 4 decades. It is a a hundred greek-owned enterprise, having supplied super sleep up to three generations up to now. They've f6ba901c5019ebe39975adc2eb223bef facilities with out gas and waste emissions due to their strict recycling and packaging application and collaboration with the hellenic recuperation recycling organization. The history of the firm is full of improvements that modified the manner that maximum greek people slept. Above 2,5 million greek citizens nowadays awaken in a bed or a bed of media strom. The brand new state-of-the-art factory of media strom builted in 2010, is the jewel of the world quilting, confirming entrepreneurship and wholesome improvement.