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28 guidebook for growing general aviation airport enterprise plans venture ch ap ter as sig ne d to du e d ate co mp leti on da te important chapters guidance educate airport management and staï¬ three gain purchase-in from policymakers 3 determine technique (internal, external, or aggregate) three form the planning group 3 select facilitator three pick out champion 3 brief the planning team three assign responsibilities to planning crew individuals three chapters of the guidebook three components of the virtual ï¬les 3 improvement expand/replace challenge, imaginative and prescient, and values 4 conduct/replace swot analysis 4 set up preliminary desires 4 make certain consistency with smart and grow fashions four prepare and prioritize dreams 4 perceive the airport purposeful regions to be consulted four expand preliminary goals four arrange and prioritize targets 4 formulate action plans and budgets 4 draft, overview, and ï¬nalize the plan 4 acquire approval of the plan 4 implementation execute the plan (motion plans) five check progress and make changes 5 report results 5 progress report 5 replace, assessment, and ï¬nalize the updated plan 5 reap approval of the up to date plan 5 execute the up to date plan (motion plans) 5 aid chapters develop airport assessment 6 increase network evaluate 6 expand enterprise overview 6 increase market assessment 6 broaden competition evaluate 6 examine demand and capacity 6 products 6 services 6 centers 6 infrastructure 6 perceive deï¬ciencies 6 develop organizational chart 7 become aware of roles, obligations, and authority of all parties 8 perceive responsibilities 8 discover obstacles, regulations, or prohibitions 8 identify staï¬ng 8 discover motors, device, gear, and substances eight develop advertising and marketing initiatives 9 target market 9 message nine processes 9 tools nine broaden announcement of capital property eleven increase announcement of ï¬nancial sports 11 broaden declaration of cash ï¬ows eleven broaden running finances for the airport 11 broaden capital price range for the airport 11 become aware of performance measures (operational and ï¬nancial) 11 worksheet 3-1: paintings plan chapter 3: airport business planning manner this work plan identiï¬es actionable items and gives a place to perceive the centered and actual finishing touch dates for each task. This work plan gives a systematic checklist that can be used to guide the education, improvement, and implementation phases of the process.