Business Plan Preparation Guide - Marketing strategy define www./Enterprise-plan/ why do i need a business plan? The marketing strategy is a key issue for a successful enterprise. A plan is important because it: presents an organized device for gaining knowledge of. 8 a. The affordability of well performed research is past the manner at their disposal. B. The costs of any mistakes are decrease than the dangers of lacking out on opportunistic actions. C. The restrained income capacity and excessive uncertainty of the opportunity they pursue might also make the benefits low compared to the expenses. D. Capacity competitors ought to quickly parent the marketers intentions and motives from their research. C pts: 1 ref: p. 168 obj: 6-2 type: c eleven. What must a feasibility analysis show earlier than the entrepreneur moves to the business plan step? A. Sturdy market potential b. An appealing enterprise c. The right crew to execute the plan d. All of the above must be need to be evident. C pts: 1 ref: p. 170 obj: 6-2 kind: d 12. Whilst making a decision concerning the extent of planning, an entrepreneur have to keep in mind the a. Alternatives of employees. B. Complexity of the surroundings. C. Degree of uncertainty of the undertaking. D. Competitiveness of the product. C pts: 1 ref: p. 169 obj: 6-2 type: c thirteen. Because tom is planning a brand new enterprise with a limited time-frame to capitalize on an possibility, the satisfactory solution might be a business plan. A. Complete b. Narrative c. Subjective d. Dehydrated d pts: 1 ref: p. 169 obj: 6-2 type: a 14. The most beneficial plan whilst going through great exchange inside the external environment is a a. Comprehensive. B. Narrative. C. Subjective. D. Dehydrated. A pts: 1 ref: p obj: 6-2 kind: c 15. Which objective isn't always vital for a business plan? A. It identifies the nature and context of the commercial enterprise opportunity. B. It outlines the procedures different marketers have taken within the same enterprise. C. It outlines the approach the entrepreneur plans to make use of in exploiting the opportunity. D. It highlights elements so that it will determine whether the project may be a hit. B pts: 1 ref: p. 166 obj: 6-three kind: c.