Professional Basic Marketing Plan Galleries - 2-1 © 2014 via mcgraw-hill schooling. This is proprietary material entirely for legal teacher use. Now not authorized for sale or distribution in any way. This record might not be copied, scanned, duplicated, forwarded, disbursed, or published on a website, in entire or element. Chapter 02 advertising strategy making plans true / false questions 1. Planning, implementation, and control are fundamental jobs of all managers. True false 2. Controlling the advertising and marketing plan is step one of the advertising control procedure. True false 3. The 3 simple jobs within the marketing control method are planning, implementation, and control. Authentic fake four. The advertising and marketing management method consists of (1) planning marketing activities, (2) directing the implementation of the plans, and (three) controlling these plans. True fake 5. Strategic planning is a pinnacle control task that includes making plans best for marketing. True fake 6. Strategic planning is the managerial manner of growing and preserving a in shape among an business enterprise’s assets and its marketplace possibilities. Actual fake 2-2 © 2014 via mcgraw-hill education. This is proprietary material solely for authorized teacher use. Now not authorized for sale or distribution in any way. This report might not be copied, scanned, duplicated, forwarded, disbursed, or posted on a website, in entire or part. 7. Strategic (control) planning is a managerial method of growing and preserving a in shape among the resources of the production branch and its product possibilities. Real fake eight. Finding appealing possibilities and growing worthwhile advertising and marketing strategies are the tasks blanketed in the advertising supervisor’s advertising and marketing method planning activity. Authentic false nine. Advertising and marketing strategy making plans is the method of identifying how pleasant to sell the goods the firm produces. Actual fake 10. A advertising strategy specifies a target marketplace and a related advertising and marketing blend. Genuine fake eleven. A advertising and marketing approach is composed of interrelated elements–a goal market and a advertising and marketing mix. Genuine fake 12. A advertising and marketing approach consists of interrelated parts–planning and implementation. True fake thirteen. The 2 components of a advertising approach are an appealing opportunity and a goal market. True fake 14. A target market consists of a set of purchasers who're usually pretty unique. Actual fake 2-3 © 2014 by means of mcgraw-hill training. This is proprietary fabric completely for legal teacher use. Now not authorized for sale or distribution in any way. This record won't be copied, scanned, duplicated, forwarded, distributed, or published on a internet site, in complete or part. 15. A advertising mix consists of the uncontrollable variables which a organization places collectively to fulfill a goal market. Actual fake sixteen. Target advertising targets a advertising mix at some precise target clients. True false 17. Mass advertising approach specializing in a few particular customers, instead of assuming that everybody is the same and could need whatever the firm gives. Authentic false 18. The mass advertising and marketing method is greater manufacturing-orientated than marketing-orientated. True false 19. The terms mass marketing and mass marketers imply the identical aspect. Proper fake 20. ??mass marketers” like target typically try to intention at definitely described goal markets. Genuine fake 21. The hassle with goal marketing is that it limits the firm to small market segments. Proper false 22. Capability clients are all alike. Authentic false 23. The 4 “playstation” are: product, merchandising, charge, and personnel. True fake 2-4 © 2014 by way of mcgraw-hill schooling. This is proprietary fabric completely for legal trainer use. Not legal for sale or distribution in any way. This record won't be copied, scanned, duplicated, forwarded, disbursed, or published on a internet site, in entire or part. 24. The “4 ps” of the advertising mix are product, function, promoting, and fee. Genuine false 25. The “four ps” of the advertising and marketing mix are human beings, merchandise, rate, and promotion. Authentic fake 26. Product, area, promotion and charge are the four principal variables (selection areas) in a company’s advertising mix. Authentic false 27. The client is part of the advertising blend and ought to be the goal of all advertising and marketing efforts. Genuine false 28. Despite the fact that the patron have to be the goal of all advertising efforts, customers aren't a part of a advertising and marketing blend. Proper false 29. The customer should not be taken into consideration part of a “advertising and marketing blend.?? authentic fake 30. The product location is concerned with developing the right bodily true, service, or combination of both for the target marketplace. Proper false 31. According to the text, a company that sells a carrier as opposed to a physical exact does not have a product. Proper false 2-5 © 2014 by mcgraw-hill schooling. That is proprietary fabric completely for authorized trainer use. Now not authorized on the market or distribution in any manner. This document won't be copied, scanned, duplicated, forwarded, allotted, or published on a internet site, in entire or element. 32. The product region of the marketing blend may involve a service and/or a bodily properly which satisfies some clients’ wishes. Actual false 33. The region selections are worried with getting the right product to the goal market at the right time. Authentic fake 34. Any series of firms (or individuals) from manufacturer to final consumer or patron is a channel of distribution. Actual fake 35. A channel of distribution is any collection of corporations or individuals that take part within the float of merchandise from producer to final person or client. Actual false 36. A channel of distribution must include an middleman. True false 37. A channel of distribution need to consist of numerous styles of intermediaries and collaborators. Genuine fake 38. Personal selling, mass promoting, and income promoting are all blanketed within the merchandising location of the advertising blend. Real fake 39. Promotion is composed of personal selling, advertising, exposure, and income promotion. True fake 2-6 © 2014 via mcgraw-hill education. That is proprietary material solely for legal instructor use. Now not legal for sale or distribution in any way. This file might not be copied, scanned, duplicated, forwarded, distributed, or posted on a internet site, in entire or part. Forty. Personal promoting involves direct non-public communique to get the sale, but non-public attention is seldom required after the sale. Real fake 41. Customer support is needed when a client wants the seller to remedy a trouble with a buy. Authentic false 42. Advertising is any paid form of nonpersonal presentation of thoughts, goods, or services with the aid of an recognized sponsor. Authentic fake forty three. Income merchandising can contain factor-of-purchase materials, store signs, contests, catalogs, and circulars. Authentic false 44. Sales advertising refers to the ones advertising activities–apart from advertising, exposure, and personal selling–that stimulate interest, trial, or purchase by way of very last clients or others in the channel. True fake 45. Private selling and marketing are both types of sales advertising. Actual fake forty six. In step with the text, promoting is the maximum essential of the “4 playstation.?? actual false forty seven. Fee is the maximum important of the 4 playstation. Actual false 2-7 © 2014 by mcgraw-hill education. This is proprietary material completely for legal instructor use. Not legal on the market or distribution in any manner. This report won't be copied, scanned, duplicated, forwarded, dispensed, or posted on a internet site, in entire or element. 48. In popular, no unmarried detail of the “4 ps” is more essential than the others. Authentic fake 49. The marketing mix have to be set earlier than the pleasant goal market is chosen. Genuine false 50. As in the infant university case, the needs of a goal marketplace truely determine the nature of an suitable advertising blend. True false fifty one. A marketing plan and a advertising and marketing approach imply the same thing. True false fifty two. A marketing approach and all the time-associated details for wearing out the approach is a “advertising and marketing plan.?? proper fake 53. A marketing plan is a written announcement of a advertising method and the time-associated details for carrying out the method. Real false 54. Implementation manner putting the advertising and marketing plan into operation. Authentic false fifty five. Short-run choices that live inside the usual tips set during strategy planning are called implementation selections. Real false 2-eight © 2014 by means of mcgraw-hill schooling. That is proprietary material totally for legal trainer use. Now not authorized on the market or distribution in any way. This file may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in complete or element. Fifty six. Marketing method planning have to specify all the operational choices to put in force the plan. Genuine fake 57. Agencies consisting of campbell’s can simplest put in force one marketing approach at a time. Proper fake 58. Most groups put into effect handiest one marketing strategy at a time. Authentic fake 59. A marketing program blends all the firm’s advertising plans into one “big” plan and is the responsibility of the whole employer. True false 60. A “advertising application” blends all of a firm’s marketing plans into one “massive” plan. Authentic fake sixty one. A marketing program may also encompass numerous marketing plans. True false 62. Customer lifetime price is the whole circulate of purchases that a purchaser may want to make contributions to the agency over the length of the connection. Authentic fake sixty three. Patron lifetime price is the anticipated profits move (profitability) of a company’s modern-day and prospective customers over a few time frame. Authentic fake 2-nine © 2014 by using mcgraw-hill schooling. This is proprietary fabric solely for legal teacher use. Now not authorized for sale or distribution in any manner. This report might not be copied, scanned, duplicated, forwarded, allotted, or published on a website, in whole or component. 64. Purchaser lifetime fee includes a economic analysis that considers all of a purchaser’s purchases over their lifetime. Proper false 65. While a shop clerk considers now not best the sale they're making nowadays, but all potential destiny sales to a patron, the salesclerk recognizes a client’s lifetime fee. Real false 66. A successful advertising and marketing software advantages the firm by using increasing customer equity. Proper fake 67. A marketing application have to lower client fairness. Authentic false sixty eight. One manner to boom consumer fairness is to discover price-powerful ways to serve modern clients so that they buy more. True fake sixty nine. One manner to increase client fairness is to find fee-powerful approaches to feature new customers for the firm’s products. Real false 70. The first-class manner to increase customer equity is to discover value-effective ways to increase earnings from modern clients even as bringing worthwhile new customers into the fold. True false 71. An exquisite plan is probably carried out badly and still be worthwhile, even as a poor but well applied plan can lose money. True fake 2-10 © 2014 by way of mcgraw-hill training. This is proprietary cloth completely for legal teacher use. Now not authorized on the market or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a internet site, in entire or element. 72. The u.S. Auto enterprise has come to be lots greater advertising and marketing-orientated seeing that henry ford added the model t. Proper fake seventy three. Many u.S. Automakers have failed because they have been now not advertising orientated. Actual fake 74. Managers who include the advertising and marketing idea recognize that they can't simply outline their line of enterprise in phrases of the products they currently produce or promote. True false seventy five. The single maximum critical aspect in screening feasible marketing opportunities is the lengthy-run trends facing the business enterprise. Proper false seventy six. Attractive opportunities for a particular firm are those that the company has some chance of doing some thing approximately–given its assets and goals. Proper false 77. Attractive opportunities are those who the company has a few hazard of doing some thing about given its resources and objectives proper false seventy eight. A “leap forward possibility” is an possibility that allows innovators broaden long-time period, tough-tocopy advertising techniques so as to be very worthwhile. Authentic fake 2-11 © 2014 by using mcgraw-hill education. That is proprietary material entirely for authorized trainer use. Now not legal on the market or distribution in any manner. This file won't be copied, scanned, duplicated, forwarded, disbursed, or posted on a website, in whole or component. Seventy nine. ??breakthrough opportunities” are ones that help innovators increase difficult-to-copy advertising and marketing techniques that will be worthwhile for a long time. Proper fake eighty. A firm with a “competitive advantage” has a advertising blend that the goal marketplace sees as higher than a competitor’s blend. True false 81. Finding “aggressive advantages” is vital due to the fact they are wanted for survival in increasingly competitive markets. Actual false 82. It's miles useful to think of the marketing method making plans method as a narrowing-down system. Proper fake eighty three. The advertising method making plans method starts with a narrow have a look at a marketplace, and becomes broader the closer the company comes to growing a advertising blend. Proper fake 84. There are generally greater distinctive strategy opportunities than a firm can pursue. Genuine false 85. Developing a set of particular qualitative and quantitative screening standards can help a manager define what commercial enterprise and markets the firm desires to compete in. Real false 86. A s.W.O.T. Evaluation is one manner to zero in on a marketing approach that is well-ideal to the company. Genuine fake 2-12 © 2014 by mcgraw-hill education. This is proprietary cloth solely for authorized instructor use. Now not legal for sale or distribution in any manner. This file might not be copied, scanned, duplicated, forwarded, allotted, or posted on a website, in whole or component. 87. A s.W.O.T. Analysis identifies the “special guns or tactics” utilized by the competitor in a productmarket that has the maximum worthwhile marketing mix. Real fake 88. S.W.O.T. Analysis is primarily based on the idea that one of the great approaches to expand a approach is to identify and replica the advertising and marketing “techniques, guns, outlook, and tactics” of the company’s only competitor. Real fake 89. An amazing s.W.O.T. Evaluation enables a manager attention on a strategy that takes benefits of the firm’s possibilities and strengths even as warding off its weaknesses and threats to its success. Genuine fake 90. The letters in “s.W.O.T. Analysis” are an abbreviation for the primary letters of the phrases “strengths, weaknesses, possibilities and threats.?? true fake 91. The letters in “s.W.O.T. Analysis” are an abbreviation for the first letters of the phrases “special weapons or strategies.?? authentic fake 92. Segmentation is the method a manager is going via to decide which subgroups of clients to pick out. Proper fake ninety three. Differentiation manner that the advertising mix is distinct from and higher than what is to be had from a competitor. Proper fake 2-thirteen © 2014 via mcgraw-hill schooling. This is proprietary cloth solely for authorized teacher use. No longer legal for sale or distribution in any way. This document won't be copied, scanned, duplicated, forwarded, allotted, or posted on a internet site, in entire or element. 94. Differentiation method that the company’s marketing mix is similar to its competition’ mixes. Actual false 95. Differentiation regularly requires a firm to best-music its advertising mix to fulfill the specific desires of its target marketplace(s). Genuine fake 96. Differentiation emphasizes uniqueness rather than similarity. True fake ninety seven. Differentiation emphasizes similarity as opposed to strong point. Actual false ninety eight. The external market surroundings doesn’t play a position within the advertising and marketing method making plans procedure because it exists outside of the enterprise. Actual fake ninety nine. It's miles beneficial to think of the advertising method making plans process as a system that begins with a narrow focus however then broadens to include unlimited opportunities and options. Proper false possibilities concerning gift products and present markets are called “market penetration” possibilities. Authentic fake a hundred and one. Marketplace penetration means looking to growth income of a company’s gift merchandise in its present markets–likely through a greater competitive advertising mix. Authentic fake .